An industry expert has launched a new resource named Head of Retention to analyze player churn in the iGaming sector. The initiative highlights the difficulty of tracking high-value user departure despite stable financial metrics.
Recent observations indicate that a VIP user ceased activity without technical errors or service disputes. The departure occurred gradually following a slight reduction in playtime, while internal reports initially suggested normal performance. Financial data shows a shift from active deposits to a decline in Life Time Value within a single week.
Retention Analysis
The author notes that while operators effectively manage traffic acquisition and Cost Per Acquisition, retention inefficiencies often lead to unnoticed revenue loss. To address these challenges, the Head of Retention channel was established. It provides analysis on player attrition and financial leakage based on professional experience in the industry.